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Nolita Crazy Lab

Design, Ui/Ux

Communication agency website. Presenting services and works. Communicating its identity and its "crazy" DNA.

A communication agency website that shows what the team does and what it has already created, with a clear, bold concept: take the “crazy” side everyone has, use it to see things differently and turn brave ideas into real projects, then spread this strong identity across all pages – from a playful, ironic Home, to an About that talks like a friend, to Works/Case Studies area that proves the variety of works in practice, all held together by a consistent visual language. Recently, we also launched the blog; its style remains rooted in the existing site identity but introduces new elements to emphasize its independence. It features a serif font, evocative of literary atmospheres and the charm of the big screen which gives a distinctive narrative tone. The layout is inspired by the dynamic visual style of newspapers and streaming platforms, creating an engaging experience. Additionally, category images and article previews share a coordinated and recognizable visual language. The overall effect evokes the atmosphere of browsing through a magazine with a strong editorial feel.

Every project is never created alone. Whether done in an agency or as a freelancer, the work results from collaboration with other professionals and ongoing dialogue with the client.

While I am working on documenting everyone involved in each project, I have included a general thank-you section. I hope I haven’t forgotten anyone.