NEXT

NEXT

PREV

PREV

E-commerce of skin care products. New digital identity, led by the concept of Dermo Routine.

Client:

Defar

My role:

Design, Ui/Ux

Year:

2025

Client:

Defar

My role:

Design, Ui/Ux

Year:

2025

Challenge

Challenge

Design a platform that makes it easy to discover and purchase Defar’s products, while also acting as the online expression of the brand’s new identity. The experience needed to feel simple, trustworthy, and tailored to sensitive and reactive skin, clearly conveying the idea of a guided skincare routine.
Design a platform that makes it easy to discover and purchase Defar’s products, while also acting as the online expression of the brand’s new identity. The experience needed to feel simple, trustworthy, and tailored to sensitive and reactive skin, clearly conveying the idea of a guided skincare routine.
Purple Flower

Solution

Solution

Working with the team at Nolita Crazy Lab, we created an e-commerce that combines clear product journeys with a visual and verbal language built around the Dermo Routine concept. The site structure, content, and interface are designed to consistently communicate Defar’s approach to skincare, so the platform works both as a functional shop and as the brand’s primary digital touchpoint.
Working with the team at Nolita Crazy Lab, we created an e-commerce that combines clear product journeys with a visual and verbal language built around the Dermo Routine concept. The site structure, content, and interface are designed to consistently communicate Defar’s approach to skincare, so the platform works both as a functional shop and as the brand’s primary digital touchpoint.

Live Site

Live Site

Every project is never created alone. Whether done in an agency or as a freelancer, the work results from collaboration with other professionals and ongoing dialogue with the client.

While I am working on documenting everyone involved in each project, I have included a general thank-you section. I hope I haven’t forgotten anyone.

BE THE NEXTWhen I design a website, a graphic, or a visual identity, I’m crafting a touchpoint where clients enter the world of a brand. Ready to turn yours into the next one?
BE THE NEXTWhen I design a website, a graphic, or a visual identity, I’m crafting a touchpoint where clients enter the world of a brand. Ready to turn yours into the next one?

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