E-commerce of skin care products. New digital identity, led by the concept of Dermo Routine.

Defar – Dermo Routine e-commerce An e-commerce for dermocosmetic skincare products that introduces a new digital identity led by the concept of the Dermo Routine. Challenge Design a platform that makes it easy to discover and purchase Defar’s products, while also acting as the online expression of the brand’s new identity. The experience needed to feel simple, trustworthy, and tailored to sensitive and reactive skin, clearly conveying the idea of a guided skincare routine. Solution Working with the team at Nolita Crazy Lab, we created an e-commerce that combines clear product journeys with a visual and verbal language built around the Dermo Routine concept. The site structure, content, and interface are designed to consistently communicate Defar’s approach to skincare, so the platform works both as a functional shop and as the brand’s primary digital touchpoint.