Always evolving and never finished Portfolio. Ground of experimentation. Researching truth.

DA PEDRO – Personal brand and portfolio website case study A self project where I designed and built my own brand and portfolio site to serve as both showcase and playground. Challenge The goal was to craft a memorable experience that stands out from standard portfolios, to reflect my personality. At the same time, I wanted to present and communicate my work clearly while staying bold. Build a living platform that reflects a constantly evolving identity. Solution I treated the site as an always-evolving lab to test layouts, interactions, and visual languages in Framer. It connects diverse influences, from market cards to cinematic scenarios, into one distinctive, baroque yet cohesive narrative. I used surprise, rhythm, and a mix of elegance and irony to reflect my personality, without stating it explicitly. I tapped Framer's potential for surprise through animations and interactions that aren't just beautiful, but narrative-driven. I had serious fun building. If you would like, let me know what you think about.