WHO AM I?Ciao and welcome, I'm Davide Pedrocchi, I'm a Brand-led Interactive Designer & Framer Developer.

I work with brands, studios, and agencies to turn strategy and identity into high-craft, memorable and intentional digital experiences.
WHO AM I?Ciao and welcome, I'm Davide Pedrocchi, I'm a Brand-led Interactive Designer & Framer Developer.

I work with brands, studios, and agencies to turn strategy and identity into high-craft, memorable and intentional digital experiences.

Strategy Before Interface

Strategy Before Interface

True design starts with business objectives, brand positioning, and market context, structured around narrative, visual, and systems rather than isolated screens or features.
True design starts with business objectives, brand positioning, and market context, structured around narrative, visual, and systems rather than isolated screens or features.

Impact Focused

Impact Focused

Design acts as a business lever: each project aims for clearer brand meaning, stronger perception and positioning, higher-quality leads, and outcomes that elevate how users feel and emotionally connect with the brand.
Design acts as a business lever: each project aims for clearer brand meaning, stronger perception and positioning, higher-quality leads, and outcomes that elevate how users feel and emotionally connect with the brand.

High-craft & Narrative

High-craft & Narrative

High-craft execution and intentional choices turns the touchpoint into a flagship experience where typography, composition, motion, and microcopy create atmosphere, evoke the core story, and build emotional resonance and intellectual depth over time.
High-craft execution and intentional choices turns the touchpoint into a flagship experience where typography, composition, motion, and microcopy create atmosphere, evoke the core story, and build emotional resonance and intellectual depth over time.

Hybrid Consultant / Designer

Hybrid Consultant / Designer

The process is grounded in open dialogue and team influence: aligning expectations, translating feedback, and guiding discussions while handling account needs and project management so timing, scope, and collaboration stay clear for everyone involved.
The process is grounded in open dialogue and team influence: aligning expectations, translating feedback, and guiding discussions while handling account needs and project management so timing, scope, and collaboration stay clear for everyone involved.

Emotion & Brand Magic

Emotion & Brand Magic

Decisions and sense of belonging are driven by emotions, coherence, and a bit of magic. I don’t limit myself to functional, clear interaction design, I try to elevate experiences by integrating my visual culture and applying motion and brand design skills.
Decisions and sense of belonging are driven by emotions, coherence, and a bit of magic. I don’t limit myself to functional, clear interaction design, I try to elevate experiences by integrating my visual culture and applying motion and brand design skills.
BE THE NEXTWhen I design a website, a graphic, or a visual identity, I’m crafting a touchpoint where clients enter the world of a brand. Ready to turn yours into the next one?
BE THE NEXTWhen I design a website, a graphic, or a visual identity, I’m crafting a touchpoint where clients enter the world of a brand. Ready to turn yours into the next one?